3.Target+Audience


 * 3)**The Born-Alive Infants Protection Act ad targets all voters, women especially, because it is trying to reveal to people Obama's voting record on the topic. Since women are the ones who the Born-Alive Infants Protection Act most apply to, they are also a major target. Giana Jessen also targets Obama voters by talking about how if Obama had his way she wouldn't have been alive today after the abortion went wrong. The ad also in a way talks to republicans, by encouraging them to stay firm in their decision of voting for McCain since he is for the Born-Alive Act.